E-Mail has been around for more than two decades, and it's not going anywhere anytime soon. It's still the quickest and most direct wat to reach customers with critical information. The reason is simple. Consumers are very attached to their emails. Just ask youself how many times you have checked your emails in the ast hours.. See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative and entertaining.
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